Solid, Hype-Free Social Media Advice
Just as buying everything Home Depot has to offer doesn't make you a better craftsman, signing onto every social media channel doesn't make you a better planner. Ben Brown, a founding member of the USA TODAY editorial staff, co-founder of Coastal Living magazine, contributor to the Wall Street Journal, Southern Living, etc., etc., now spends his time communicating about placemaking. In this article, he talks about the challenges and opportunities of building and sustaining community in the social media environment.
Brown says:"Social media choices are rapidly overflowing the shelves of the communications equivalent of Home Depot. Choose the right tools for the right time and place, and you can accelerate productivity and add value to what you can offer customers and citizens. Choose unwisely and you increase costs without growing revenue and potentially undermine your brand."There is an important impact difference between social media tools and the Home Depot variety. And this can’t be overstated. Social media are multipliers. Everything gets better or worse much faster thanks to viral networking. Good-bye, wiggle room."Read the full story on PlaceShakers.
